NaturCycle is a visionary beauty start-up redefining sustainability in skincare by transforming recycled human waste into high-performing, eco-conscious products. This case study explores the design process behind the NaturCycle mobile app digital experience created to inform, engage, and empower environmentally conscious users. From personalized skincare recommendations to waste tracking and recycling education, the app aims to seamlessly blend beauty, sustainability, and innovation. My goal was to build a user-friendly platform that not only highlights the brand's unique circular mission but also fosters a community of users committed to preserving beauty-inside and out.